Sandie Veloso | NIke
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20 November

Brand Research, Business, Research
About This Project

We all know that Nike is one of the most successful brands. I’ve made this research to understand how Nike brand evolves to be a powerful brand it is today and applying this principle to all of my projects from their marketing research, brand analysis, advertising strategy and user research. My process of coming up with this presentation is to determine their brand target an audience, Studying their brand mission statement, Research other brands with the same industry niche and their advantages, Outlining the key qualities & benefit of Nike brand, Research the evolution of Nike branding and observing how they build a brand message for their customer.