Prick ‘n A Pint is a men’s health program that provides men with the knowledge and the occasional nudge to take the preventative health actions needed for living longer, healthier and happier lives. This concept design is for the purpose of raising fund. I analyse the brief and requirement to make it feasibly realistic and what is needed to be done on the first stage of rounds. Researching audience and strategist the ideal way to keep them onboard. Recommend best approaches for implementation of user experience. Prepare strategies and implement plans for cross-channel to assist customer-facing self-service. Identify improvement areas plus a prospective competitive advantage for advanced research as well as exploration.